Stand in the aisles where vitamin-based supplements and remedies are found and you’ll see a picture that has barely changed since the early 1990s. Indeed, the entire system of recommended daily vitamin intake dates back to post-war food shortages and dietary deficiencies of the time. Very little science or product development has been done on how best to optimise our bodies – and our immune systems – for today’s challenges.

Founder Sunna van Kampen soft-launched Tonic Health just over a year ago, at a time when nobody had any idea just how unique – and acute – those challenges were about Read full story ›

Source: The Drum