By Rebecca Stewart

This year, a cohort of brands are eschewing Black Friday and rejecting the hyper-consumerism of the annual bargain bonanza to instead highlight the climate crisis and offer social commentary. Here, The Drum explores the best creative responses to the growing anti-Black Friday movement.

Ah, Black Friday. Each year it rolls around, bringing with it bumper sales from retailers, seemingly unmissable discounts from big brands and images of people fighting over TVs in Walmart and Asda.

However, in 2020 the annual pre-Christmas bargain bonanza looks a little different. With growing concerns about brands’ role in the climate crisis and the Read full story ›

Source: The Drum