Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Total TV viewing falls 4.5% in 2014 with TV sets remaining UK viewers screen of choice

on Feb 28, 2015 | 0 comments

By Gillian West

TV viewing has fallen by 4.5 per cent according to the latest Broadcasters’ Audience Research Board (BARB) figures.

Total daily TV viewing in the UK during 2014 averaged at three hours, 44 minutes and 30 seconds per person, a drop of 10 minutes and 30 seconds per day from 2013, with the drop in TV set viewing to blame.

The figures revealed that viewing on other screens such as tablets, smartphones and laptops grew 17 per cent year on year. However, though viewing on TV sets declined the figures showed that TV sets remained the UK’s screen of choice with Read full story ›

Source: The Drum