Tourism Ireland marketing campaign for Wild Atlantic Way tourist route enlists band Solomon Grey for five-track EP
Tourism Ireland has launched a marketing campaign, which includes the release of a five-track EP, to promote the launch of a 2,500km long tourist route down the west coast of Ireland, the Wild Atlantic Way.
The EP soundtrack – ‘Dathanna – Sounds of the Wild Atlantic Way – was composed by electro-indie band Solomon Grey, and an eight-minute film following the band taking the road trip accompanies the launch. The EP and film are part of a campaign created by Publicis London and production company Friend.
Vanessa Markey, head of GB at Tourism Ireland, said: “Our aim was to show just how Read full story ›
Source: The Drum
