By Ishbel Macleod

Ireland is promoting the fact that hit HBO show Game of Thrones is filmed in several locations in Northern Ireland, ahead of the launch of season four.

Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to announce our partnership with HBO to highlight Northern Ireland in a completely new way on the global stage. TV and film are recognised as strong influencers on prospective visitors, so this campaign is a major opportunity to shine a spotlight on Northern Ireland. Game of Thrones fans worldwide will see these ads, spiking their curiosity about the landscapes and locations featured in the Read full story ›

Source: The Drum