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Transport for London bans Lumen advertisement citing sexual objectification

on Dec 15, 2018 | 0 comments

By Taruka Srivastav

Transport for London’s (TfL) advertising agent, Exterion Media has banned an advertising campaign from dating app Lumen claiming that the ad sexually objectifies the model.

The campaign features 58-year-old Paul Orchard, wearing only braces, holding a phone with the tagline: “Pull a cracker this Christmas.”

According to the Evening Standard, Exterion in an email pointed out that the advert was not compliant with Committee of Advertising Practice guidelines and could be seen as objectifying the man and his physique.

However, Lumen has replaced the campaign with a toned down version of the ad.

Lumen co-founder Charly Lester said: “This campaign is only meant to Read full story ›

Source: The Drum