By John Glenday

British Lion Eggs are looking to lay the groundwork for a profitable 2017 by recruiting TV presenter Helen Skelton as one prong of a triumvirate of celebrity backers that includes fitness guru Lucy Mecklenburgh and chef Simon Rimmer.

The trio will apply their expertise to promote the humble egg as a go-to staple for anyone with a New Year’s resolution that involves eating more healthily by highlighting egg-centric recipes and fitness regimens.

Andrew Joret, British Egg Industry Council chairman, commented: “Young people are eating more eggs, inhibiting factors are at an all-time low and there is more confidence than ever in the Read full story ›

Source: The Drum