By Ishbel Macleod

A study for Twitter and Thinkbox by Brain Juicer has found that while both TV and Twitter work to boost positive emotional responses towards brands, the results were much higher when Twitter and TV are combined.

It was discovered that there are two different states of mind Twitter users are in when they’re watching TV and tweeting: relaxed (lean back) and engaged (lean forward).

“When consumers are relaxed, the focal point shifts between Twitter and TV depending on what is happening on the screen,” Gordon Macmillan, editorial manager for Twitter, pointed out.

“Here viewers might be engrossed in a drama or Read full story ›

Source: The Drum