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Twitter predicts enduring ad success in China despite trade spat

on May 14, 2019 | 0 comments

By John Glenday

Rising tensions in an increasingly acrimonious trade dispute between the United States and China have failed to translate into diminished advertising ambitions at Twitter in the country, according to its chief financial officer.

Speaking to CNBC’s ‘Mad Money’ a bullish Ned Segal said he expected relations on the ground to endure as it seeks to grow its digital advertising business further – despite being banned in China.

Chinese companies have been increasingly targeting Twitter as a gateway to international markets, attracted by an estimated 134m montetisable daily active users.

Touting impressive annual growth of 20% Read full story ›

Source: The Drum