By Tony Walford

First Facebook, and now Twitter: social media’s encroachment into marcomms territory continues apace with the microblogger’s acquisition last week of not one but two firms (both for an undisclosed sum).

First up was French firm Mesagraph, then SecondSync, a UK firm with offices in Bristol and London. What’s particularly interesting about these acquisitions is that they both operate in a similar space, and that they both give a strong indication of where Twitter sees at least part of its future.

One of the ways in which Twitter has really caught the imaginations of its 250 million or so regular users is Read full story ›

Source: The Drum