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UKTV Play recasts its brand as 'warm, cozy and inviting'

on Sep 28, 2022 | 0 comments

By Hannah Bowler

UK commercial broadcaster UKTV has rebranded its streaming platform, UKTV Play, putting talent and brand at the forefront.

To set it apart from its video-on-demand (VOD) competitors, which typically market themselves based upon popular shows, UKTV is now promoting the Play brand as “warm, inviting and friendly.”

Going live across all platforms on Wednesday (September 28) the 12-month-long project ushers in a new brand positioning and logo with a fresh suite of assets.

UKTV is home to free-to-air channels Dave, W, Drama and Yesterday which air shows including Stacey Dooley Sleeps Over, Emma Willis Delivering Babies, Meet the Richardsons Read full story ›

Source: The Drum