United Biscuits invests £10m in ‘Snack Happy’ marketing push for Jacob's
United Biscuits has poured £10m into a new campaign to raise brand awareness of Jacob’s savoury offering.
“We’re spending more than we have in the past 10 years combined,” director of savoury at United Biscuits Ted Linehan told The Drum at the brand’s launch event. He said he is expecting the campaign to grow the Jacob’s brand by as much as 20 per cent.
Helping him to achieve that is a new TV push. United Biscuits has worked with Publicis on a series of ads featuring a character called ‘Jacob the Baker’.
Four in total will be released throughout 2014 Read full story ›
Source: The Drum
