British Gas’s brand health has been extinguished after its parent company Centrica raked in operating profits of £1.3bn, according to YouGov Brand Index data.
YouGov’s Brand Index polls customers and non-customers to find out the average impression, value, quality and reputation of a brand. It reviewed sentiment toward British Gas for six months from January 2022, and in it we can see the cost-of-living crisis erode the public’s opinion of the brand. Over the H1 period, customer satisfaction plummeted by 21.7pts from 31.9 to just 10.2.
The energy provider has dropped 16pts among its customers in the past eight Read full story ›
Source: The Drum