By Kendra Clark
The e-commerce giant is looking to eat up a bigger slice of post-Thanksgiving consumer pie today with its notorious Black Friday deals.
Amazon this week debuted a couple of playful new Shakespeare-inspired spots to promote its holiday sales.
The TV commercials add a medieval spin on the classic trope of awkward and tense family gatherings by bringing the famously feuding Montagues and Capulets into one room for some seasonal festivities.
“Getting the in-laws together for Christmas can be a teensy bit awkward,” a voiceover actor relays against a flute-forward melody. One man slams his goblet down on the Read full story ›
Source: The Drum