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US Creative Work of the Week: Jet.com’s ‘Careculator’ uses Facebook data to determine how much you should spend on gifts this year

on Nov 30, 2016 | 0 comments

By Minda Smiley

Every year, the holidays bring with them a fair amount of stress. Whether it’s Christmas Eve flight delays, last-minute shopping trips or awkward holiday work parties, it seems as though there’s no shortage of scenarios that will have you reaching for the egg nog.

Perhaps one of the biggest holiday stressors is budgeting for Christmas gifts. While everyone wants to impress their friends and family with the best possible presents, the reality is that most people can’t afford to splurge on every single friend and family member.

That’s why Jet.com has created the ‘Careculator,’ a Facebook tool that scans a person’s Read full story ›

Source: The Drum