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US Soccer unveils long awaited rebranding in guerilla marketing VR push

on Feb 29, 2016 | 0 comments

By Tony Connelly

The United States Soccer Federation unveiled its first major rebranding in over a decade today (29 February) in a guerrilla marketing style launch that bypassed traditional news media in favour of virtual reality.

The long awaited unveiling of the US soccer national governing body’s new crest was made in an unorthodox approach involving Google Cardboard to deliver a virtual reality promotional video.

To mark the first significant rebrand to its crest since 1995 US Soccer surreptitiously delivered packages containing Google Cardboard and a US Soccer Federation scarf to around 8,000 registered club supporters as well as an additional 2,000 development academy players Read full story ›

Source: The Drum