Very.co.uk positions itself as the go-to retailer this summer with £3m TV campaign
By Gillian West
Online department store Very.co.uk has invested £3m in a TV campaign to launch its 2014 summer ranges, airing from today (Thursday 10 April).
The campaign, created by St Luke’s, positions Very.co.uk as the only brand you’ll need to do summer in style and utilises a 360° camera action to reveal models looking the epitome of summer cool and all the stylish items available from the retailer that you’ll need, whatever your summer plans may be.
In addition to summer fashions the creative highlights Very.co.uk’s range of outdoor furniture, BBQs, luggage, statement accessories, beach clothing and holiday electricals for those escaping Read full story ›
Source: The Drum
