By Gillian West

Following a deep-dive review of its market perceptions Virgin Media Business, the largest B2B Virgin branded business, has refreshed its brand strategy with a new visual identity designed to better show the company’s vision and values in the world of business telecoms.

While still holding onto the trademark red, the new visual identity introduces more vibrant and less traditional business colours, including shades of pink and purple, in a bid to stand out from the crowd.

To strengthen the brand for the business audience Virgin Media Business has adopted the direct, conversational tone of voice associated with the Virgin brand and Read full story ›

Source: The Drum