Vodafone's £600m media account goes to GroupM’s MEC
Vodafone has awarded its global media account to Group M’s MEC.
Incumbent OMD was involved in the competitive review process, having held the account for nearly 17 years.
However, it was knocked out of the review along with the Dentsu Aegis Network.
The global account is valued at an estimated £600m ($900m.)
At the time of writing no one from Vodafone had officially confirmed the win.
Source: The Drum
