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Volkswagen says goodbye to the Beetle with animated ode

on Dec 31, 2019 | 0 comments

By Kyle O'Brien

After more than eight decades as one of the most iconic cars ever built, Volkswagen is saying goodbye to the Beetle, and it’s doing so with a touching, animated look back that includes fans both past and present.

‘The Last Mile’ is an integrated campaign that says farewell to the iconic Volkswagen Bug with the help from some famous friends. The campaign is anchored by a 90-second animated film that is set to Let it Be by the Beatles, as sung by the Pro Musica Youth Chorus.

The likenesses of Andy Warhol (who painted a tribute to the simple car), current Read full story ›

Source: The Drum