Waitrose suggests its staff care more in new ad campaign
Staff at Waitrose own part of the company, so they care more about the products and the customers,or at least that’s what the supermarket is claiming in its latest ad campaign.
Set to launch this weekend during Ant & Dec’s Saturday Night Takeaway, the ad shows a boy reading up on how to grow crops, before planting and growing his very own carrot. Singular.
A 90 second version of the ad, created by BBH along with the in-house marketing team, has been unveiled on YouTube, showing the boy battle the weather, a large watering can and crows in order to get his Read full story ›
Source: The Drum
