By Gillian West

Warsteiner is focusing on authentic characters and their experiences and passions in an international campaign which launches today (10 April) on German TV, in movie theatres and online.

‘If you are looking for something, something real, something to actually believe in, go for it, take it, chase it, know it, taste it, be proud of it, dream it, hunt it, fight for it, love it. But whatever you do. Do it right,’ is the message of the campaign asking everyone to stand up for whatever their individual pursuit might be.

The campaign ethos aims to set the brand apart from Read full story ›

Source: The Drum