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'We need to reorient our mindsets': Great Eastern on insurance marketing during Covid-19

on Jul 27, 2020 | 0 comments

By Shawn Lim

For insurers like Singapore-based Great Eastern Life (Great Eastern), it has seen Covid-19 heighten public awareness of the need for adequate insurance protection for the possible unforeseen circumstances.

Great Eastern has also seen the pandemic situation accelerate the speed of digital adoption to complement a traditional face-to-face business, Colin Chan, managing director, group marketing at Great Eastern tells The Drum.

He believes that in the ‘new future’, Great Eastern’s financial representatives will increasingly engage their customers via digital channels as more of its customers are purchasing insurance products online or through remote channels, especially for simpler and shorter-term products.

“Since the beginning of Read full story ›

Source: The Drum