By Jenni Baker
Site search is broken, how do we fix it?
Brands invest big bucks in user experience (UX), search engine optimisation (SEO) and paid search but continue to overlook one of the most important touchpoints in the customer journey today – their own on-site search experience. And it’s costing brands both money and business.
According to Yext research, 88% of UK adults say site search is important to provide them with accurate and up-to-date information. Surely that would make it a top priority for marketers, right? Wrong. Over half (56%) of customers believe site search provides them with unrelated search Read full story ›
Source: The Drum