By Rebecca Stewart

Should corporations be taking learnings from – and working alongside – startups to ready their coronavirus business response efforts? Nestlé -marketer-turned- incubator boss Pete Blackshaw thinks so.

Having previously led FMCG digital strategy, Blackshaw is now chief executive of Cintrifuse; a syndicate ‘fund of funds’ and startup accelerator created by P&G, Kroger, Western & Southern and other major entities in the Greater Cincinnati region.

Earlier this month, the group unveiled its own resource guide for startups looking to scale back against the backdrop of a pandemic, but behind the scenes, its community has been quick to get to work projects Read full story ›

Source: The Drum