Agency credentials and presentations continue to be a hot topic in the world of agency new business. But what makes a credential valuable? The Future Factory spoke to senior figures in the brand world, in search of answers to how agencies can best influence the purchasing decisions of brands. Unfortunately, they explained credentials often fall a little short of the mark…
Get to the point
Everybody thinks they’re busy; not having time to really focus or take anything in has become something of a status symbol. So it’s crucial to make the most of your prospect’s time and get your Read full story ›
Source: The Drum
Industry News