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What does Thailand’s Personal Data Protection Act mean for digital advertising?

on Jan 31, 2020 | 0 comments

By Will Griffith

It seems regulators have an attachment to certain dates. On 27 May, Thailand’s new Personal Data Protection Act (PDPA) will go into force — almost two years to the day that data management practices were turned upside down by the GDPR. But the parallels between these laws run deeper than a similar birthday.

Heavily based on the GDPR, the PDPA borrows many of its rules and requirements. These include several old favorites, such as the right for consumers to be informed, access data and request its deletion, alongside a strict consent provision. Unless companies can prove they Read full story ›

Source: The Drum