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What ITV earned from gaming when Love Island production was cancelled

on Jul 28, 2020 | 0 comments

By John McCarthy

Savvy broadcasters are in the early days of exploring gamification and second-screen experiences. When ITV cancelled the latest series of Love Island, extra resource went into its mobile game as the brand’s lead channel of continuity, engagement and revenue (it has delivered £25m in two years). We catch up with Wil Stephens, the chief exec of Fusebox, the developers behind the game, to find out where video game adaptations sit in the modern entertainment mix.

Love Island, ITV’s cash cow, is an enviable hit that brings young audiences into a TV-viewing environment once assumed lost. Last year it doubled down Read full story ›

Source: The Drum