By Emily Porter Salmon

The fat hit the fryer with Burger King this week, when it launched an Instagram campaign for its new ‘Vietnamese-style’ Burger in New Zealand.

The campaign, which featured white actors attempting to eat a burger while using chopsticks incorrectly, was quickly removed by the fast food giant, after social media users from a diverse range of East Asian backgrounds pointed out that it was racist and offensive.

It’s not the first time we’ve seen huge brands use chopsticks as a semiotic signifier for ‘East-Asianness’. Last November, Dolce and Gabanna released a series of ads depicting an Asian model in a Read full story ›

Source: The Drum