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What’s Amazon’s game plan with Fresh stores?

on Apr 30, 2021 | 0 comments

By Staff Writer

Amazon’s rollout of its cashierless stores is in full swing, with three popping up in London in just a few short months. But what’s the long-term game plan? Is it really a Tesco competitor, or a trojan horse to hook other retailers on to its tech? The Drum’s founder Gordon Young finds out.

Amazon opened its first till-less grocery stores – a ‘just walk out’ shop – in London’s Ealing, Wembley and most recently White City.

Out to prove it’s not just a gimmick with a few products to choose from, the stores stock hundreds of own-brand items, as well as a Read full story ›

Source: The Drum