By Adam Futer

Back in October 2020, Google rolled out the latest version of its analytics suite: Google Analytics 4 (GA4). The new property brought a series of new features upon rollout and Google has released several updates during the first quarter of 2021, so now is a good time to summarize all of the new things in GA4. We’ll also explain why now is the time to move over to GA4.

What new features did Google Analytics 4 introduce?

When Google Analytics 4 rolled out in October 2020, it brought some exciting new features to the Read full story ›

Source: The Drum