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What’s the best way to use your creator budget?

on Jan 13, 2025 | 0 comments

By Chris Edwards

The competition on social media is fierce. Chris Edwards of Tommy explains how to make sure you’re putting your creator budget to best use.

Every day, 34 million videos are posted on TikTok. Thirty-four. Million. And that’s just one platform.

For brands, the creator economy feels like the promised land – a golden ticket to authentic, audience-driven content. But here’s the dirty secret: most brand collaborations with creators? They’re forgettable.

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Source: The Drum