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What’s your brand body language?

on Aug 30, 2019 | 0 comments

By Jacob Wright

In 1971 “Silent Messages” by Albert Mehrabian was published creating one of the world’s most dubious statistics – that 93% of communication is non-verbal. While it’s unlikely that a figure like this is accurate (or indeed even possible to calculate) it’s certainly true that body language has a huge effect on how people process the words that come out of someone’s mouth.

If you watched Donald Trump and Hillary Clinton debate in 2016 you’ll be aware of this. Although Clinton may have verbally “won” the arguments, Trump’s commanding pose and air of authority convinced many of the viewers that Read full story ›

Source: The Drum