Luxury brand marketing is a fine art: detailed targeting, engaging language and stunning images entice some of the world’s most demanding clientele towards purchasing high-value goods. The audience – high-net-worth and ultra-high-net-worth individuals – is used to the best of the best, meaning that any advertising aimed that way must be extremely well-thought-through and high-quality.
The luxury industry, which includes goods such as high-end cars, fashion, watches and travel, was worth a staggering €281bn in 2019, according to a report released in September by the Statista Research Department. And while the Coronavirus has undoubtedly dented this upward curve, the Read full story ›
Source: The Drum