By Hoang Nguyen

Despite receiving record Ofcom complaints, ITV racked in a tidy £73m this season thanks to its lucrative sponsorships. With the seventh season now complete, YouGov rates which of its major sponsors were crowned the 2021 winners.

After closing a chapter on its seventh season, Love Island may prove to be ITV’s most successful series yet. The finale of season 7 wrapped up earlier this week, and according to Variety drew a record number of viewers, beating out both last season’s finale and the most-viewed season 7 episode.

Love Island has long cornered the hard-to-reach youth market, and a look at the demographic Read full story ›

Source: The Drum