Who is leading the way in cross-screen advertising?
Four years ago Google announced a new strategy – that it was now a ‘mobile-first’ company. Digital marketers across the globe sat up and took notice. Every year since then, the digital community has announced that the coming 12 months would be the ‘year of mobile’. 2010 may have been slightly premature, but Google was onto something.
At the launch of Facebook’s IPO in May 2012, despite having over 500 million monthly mobile active users, it made $0 in mobile ad revenue. Two years on, revenue from mobile advertising now accounts for over 53 per cent of Facebook’s total advertising revenue. Read full story ›
Source: The Drum
