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Why advertisers should keep calm and (cautiously) carry on despite media inflation

on Aug 30, 2022 | 0 comments

By Simon Bevan

Simon Bevan, chief investment officer, Havas Media Group UK, urges clients not to push the panic button on media pricing – after all, inflation doesn’t mean there’s no ROI.

Some of the media inflation figures being bandied around will make the recent heatwaves seem like a cool breeze. Earlier this year, the World Federation of Advertisers (WFA) predicted linear TV inflation of 19% for 2022 in the UK, following a staggering 41% rise in 2021. Warc Media’s recent Global Ad Trends report echoed this trajectory, revealing that the average linear TV CPMs are already up 30% on 2019 and 9.6% Read full story ›

Source: The Drum