Why advertisers should keep calm and (cautiously) carry on despite media inflation
By Simon Bevan
Simon Bevan, chief investment officer, Havas Media Group UK, urges clients not to push the panic button on media pricing – after all, inflation doesn’t mean there’s no ROI.
Some of the media inflation figures being bandied around will make the recent heatwaves seem like a cool breeze. Earlier this year, the World Federation of Advertisers (WFA) predicted linear TV inflation of 19% for 2022 in the UK, following a staggering 41% rise in 2021. Warc Media’s recent Global Ad Trends report echoed this trajectory, revealing that the average linear TV CPMs are already up 30% on 2019 and 9.6% Read full story ›
Source: The Drum