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Why are so many clients consolidating their agency relationships?

on Oct 14, 2021 | 0 comments

By Sam Bradley

Major advertisers have embraced single-agency relationships in a flurry of recent account reviews. What’s behind the trend, and what does it mean for advertising and media agencies?

What links motorcycle delivery drivers, flashy motors and the Covid-19 vaccine? In recent weeks, takeaway platform Just Eat, carmaker Mercedes Benz and pharmaceutical titan Bayer have all concluded agency reviews worth hundreds of millions of dollars by concentrating their agency partnerships with a single company (UM and Mediacom, respectively). Spanish bank Santander is currently reviewing its account with Carat with a similar aim in mind. Just this week, MullenLowe Group’s Mediahub was Read full story ›

Source: The Drum