Despite a never-ending story of data leaks, privacy horrors and advertiser boycotts, Facebook has managed to enlist 3 million paying customers into its fledgling B2B offering. The Drum investigates what’s gone right for Workplace when all at its parent company has gone wrong.
Workplace by Facebook, which is regularly held up as a competitor to other internal communication apps such as Slack, began life as a communications tool used solely by the Big Blue’s employees. Now, it is used by 3 million workers across the globe – an increase of 1 million since February.
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Source: The Drum