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Why banning ads to tackle obesity will do more harm than good

on Aug 7, 2020 | 0 comments

By James Chandler

The ad industry has pushed back against the UK government’s proposals to issue a pre-9pm TV and blanket online ban on high fat, salt and sugar foods. The IAB’s chief marketing officer, James Chandler, outlines the organisation’s reasons for believing the proposals will not help make people healthier.

‘Boris wages war on junk food’, ‘GPs to prescribe cycling’ and ‘Diet plans for the nation’. This was the gist of the commentary when the government last week announced a raft of headline-grabbing measures aimed at combating the UK’s rising obesity rates. With Covid-19 having propelled obesity up Read full story ›

Source: The Drum