By Andrew Moss

A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable.

But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, and the notion of such a buyout not only doesn’t seem bizarre, it actually makes sense.

Those were the thoughts that struck me when I heard the news on Wednesday that Centaur Media had bought Oystercatchers, one of the UK’s best-known intermediaries, for more than Read full story ›

Source: The Drum