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Why content creators are becoming the cornerstone of performance marketing

on Aug 31, 2017 | 0 comments

By Greg Shepard

“The faster your business realizes it’s a media company, the more likely it will be to succeed in 2020, in 2025, in 2030,” shared Gary Vaynerchuk with his Twitter followers. “This is a world where you don’t have to invest in a printing press, or a satellite, or a sales team in order to distribute your story anymore.”

The medium that the marketing visionary and serial entrepreneur chose to broadcast this revelation on supports his point — it’s all about the right content at the right time. Influencing the consumer throughout their omnichannel experience with specially focused micro-moments is driven Read full story ›

Source: The Drum