A week after he announced that his company raised $35m in serices C funding, Michael Katz, mParticle, co-founder and chief executive officer, explains his theory on how it’s now possible for marketers to achieve identity resolution, even in an era of fragmented media consumption, and walled gardens.

By now, most marketers recognize that cookies are a weak approximation for actual human beings, and severely limited when it comes to applications beyond web advertising, which still represents only a fraction of most brands’ overall marketing investment. Yet, the promise of “people-based marketing” to transform the customer experience remains largely Read full story ›

Source: The Drum