Why CRM 3.0 is coming – and what it means for commerce marketing
By Gordon Young
The Drum catches up with Digitas’s Amy Lanzi at Possible in Miami to hear how the merging of data, AI and storytelling will deliver hyper-personalized experiences, foster deeper loyalty and create a seamless convergence between customer relationships and commerce.
Amy Lanzi, CEO of Digitas North America, has been deep in the world of commerce marketing for long enough to spot a real shift when she sees one. And right now, speaking to The Drum at the here
Source: The Drum
