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Why cycling brands need to gear women up for a better ride in 2021

on Jan 26, 2021 | 0 comments

By Sara Barqawi

The bike boom has been one of the big trends of the last year’s lockdowns. But when it comes to product design, women cyclists are being given a rough ride. That’s the view of Harbour strategist Sara Barqawi, who sets out here why brands have a huge opportunity to shape culture and sieze market share.

We’ve started 2021 in lockdown. Gyms shut. Transportation, discouraged. We want to go places, but we’re stuck in the malaise of a sedentary life. Things are particularly hard at the moment. The population is crying out for a fresh found optimism; a way to safely realise Read full story ›

Source: The Drum