By Sara Barqawi

The bike boom has been one of the big trends of the last year’s lockdowns. But when it comes to product design, women cyclists are being given a rough ride. That’s the view of Harbour strategist Sara Barqawi, who sets out here why brands have a huge opportunity to shape culture and sieze market share.

We’ve started 2021 in lockdown. Gyms shut. Transportation, discouraged. We want to go places, but we’re stuck in the malaise of a sedentary life. Things are particularly hard at the moment. The population is crying out for a fresh found optimism; a way to safely realise Read full story ›

Source: The Drum