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Why is Amazon hiring blockchain experts for its advertising division?

on Aug 14, 2019 | 0 comments

By John McCarthy

A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.

The adtech giant stands to update its advertising offering in “fairly non-revolutionary ways” like ad impression and payment reconciliation.

The company is looking for a software development engineer with blockchain experience to join its advertising FinTech team. The posting said: “This is an opportunity to define a technology architectural direction of a greenfield area for Amazon‘s advertising business using Blockchain technology.” The team is reportedly focused on creating a “blockchain ledger, billing and reconciliation systems Read full story ›

Source: The Drum