By Michael Stone

It should come as no surprise that some of the world’s most successful companies are abolishing the role of chief marketing officer (CMOs). Advertising, or at least traditional advertising, has historically been the core tool that CMOs use for marketing a company’s products or services. Yet it has been on the wane ever since the internet came along and turned everything on its head.

For example, two years ago The Coca-Cola Company, one of the world’s most iconic brands, scrapped its CMO role. It was the first time since 1993 that it had operated without one. Now, <a target=_blank href="https://adage.com/article/cmo-strategy/why-more-brands-are-ditching-cmo-position/2183166" Read full story ›

Source: The Drum