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Why L’Oreal partnered with a hotpot restaurant in China to promote its makeup

on Mar 23, 2020 | 0 comments

By Charlotte McEleny

The combination of hotpot and L’Oreal isn’t an obvious partnership but once the makeup brand discovered the steamy food was the ultimate beauty stress test, it was an obvious link for its long-wear makeup range.

This weekend saw the positive news that China, one of the hardest-hit countries by the coronavirus, was starting to get back to normal life. Across the country, people had been limiting social interaction in order to curb the spread of the virus and not overwhelm public services but in most Chinese towns and cities, people are preparing to get back to normal.

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Source: The Drum