When American jeweler Tiffany & Co opened the first international Tiffany Blue Box Café in Hong Kong last month, fans were immediately impressed by its aesthetics and glamour.
The attraction stems in part from its association with the 1961 classic Breakfast at Tiffany’s. The Tiffany Blue Box Café materialized the exquisite universe created by the brand, which had been made even more compelling by the film and communicated to a global audience.
What is so compelling about the way luxury brands convey their identities that leave an ever-lasting impression on us? Ultimately, it boils down to building a strong and Read full story ›
Source: The Drum