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Why retail is the next frontier for Timberland in its green mission

on Nov 29, 2019 | 0 comments

By Rebecca Stewart

Earlier this year Timberland revealed plans to commit to plant 50m trees by 2025 in a bid to underscore its sustainability credentials and up profits in society where the climate crisis is top of mind. Now, it is extending its green ethos into its retail spaces with the launch of its first “purpose-led” flagship store in London – a concept it hopes to emulate globally.

With real trees, a full-height living green wall, and natural elements throughout, the permanent space in the capital’s Carnaby Street sits at the intersection of nature and fashion. The aim, says Argu Secilmis Timberland’s vice-president Read full story ›

Source: The Drum